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2016 Mobile Ad Summit
Saturday
, 
July
 
30
 at 
7:00pm
 
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Corner Office: A Conversation With Jack Dorsey

Saturday
, 
July
 
30
 at 
7:00pm
 
Add To Waitlist
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About Corner Office

Join Jack Dorsey, CEO of Twitter, CEO and Chairman of Square, and co-founder of both for an electric
conversation on technology, innovation, and diversity & inclusion. Dorsey will discuss Twitter’s mission to give 
everyone the power to create and share ideas and information instantly, without barriers, and Square’s
commitment to make commerce easy for everyone. Dorsey will share his personal commitment to diversity
and the company-wide initiatives that are underway at both Twitter and Square to increase the number of
African Americans, women and underrepresented minorities in their workforce.

Special Guest Moderator


Laura W. Powers, CODE2040

Laura Weidman Powers is the co-founder and CEO of CODE2040, a nonprofit that creates pathways to success in the innovation economy for Blacks and Latino/as. She brings to this work a background in entrepreneurship, nonprofit management, youth development, and technology.

Location


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Just two miles from Logan International Airport, the BCEC’s 2.1 million square feet of flexible space — the largest convention space in the Northeast — represents the next frontier of meeting planning — and the city itself. This stunning building provides sweeping views of Boston’s expanding waterfront.

About our partners

This event would not be possible without the amazing support, commitment and collaboration of these partners.

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About NSBE

Founded in 1975, the National Society of Black Engineers (NSBE) is one of the largest student-governed organizations based in the United States. With more than 31,000 members and more than 300 chapters in the U.S. and abroad, NSBE supports and promotes the aspirations of collegiate and pre-collegiate students and technical professionals in engineering and technology. NSBE’s mission is “to increase the number of culturally responsible black engineers who excel academically, succeed professionally and positively impact the community.” For more information, visit www.nsbe.org.

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